Google Analytics is one of the most important tools a small business can use. It shows you what’s happening on your website. Even with new tools coming out every day, Google Analytics still matters.
Right from the start, Google Analytics gives you numbers that help you understand your audience. You can see how many people visit your website, how they find you, and what pages they read. If someone comes from Facebook, you’ll see that. If they leave quickly, you’ll know that too.
This kind of information helps you fix problems. If a lot of visitors are dropping off from one page, maybe it needs better content. If most people come from mobile devices, then your site must look good on phones. Google Analytics shows you all this clearly.
Many small business owners feel the tool looks complex. But the new version, called GA4, is more flexible and event-based. You can track clicks, form fills, scrolls, and even video views. Once you get used to the dashboard, it becomes easier to use.
With Google Analytics, you can also see what pages get the most traffic. If a blog post brings in visitors, you might want to create more like it. If a product page gets little attention, maybe the headline needs to change.
You can also set goals. These help you track actions like purchases, downloads, or signups. This lets you know if your marketing is working or if you need to adjust something.
The best part is, Google Analytics is free. You just need to set it up and start collecting data. If you use WordPress, tools like Site Kit or MonsterInsights can help connect it easily.
Some people think social media likes and followers tell the full story. But likes don’t show what happens on your website. That’s where Google Analytics comes in. It gives you the full picture.
Even if you’re just starting, this tool is worth using. The earlier you begin, the more data you collect, and the better your choices will be.
Google Analytics helps you grow by showing you what works and what doesn’t. That’s why it still matters.
